Mom Brain Struck Again (And Why I'm Not Deleting the Post)

Yesterday, I posted a sweet, heartfelt "Happy National Daughters Day" in honor of my girl.

It was a lovely post. Genuine. Thoughtful. One full day early.

And here's the part that gets me: I checked my calendar. I looked right at it. I saw the date. And my brain, which was holding a work deadline, a school pickup time, a grocery list, and three open browser tabs of things I meant to read, confidently told me, "Yep, today's the day."

Mom brain. It's real, and it got me good.

The Moment I Almost Hit Delete

When I realized my mistake, my first instinct was the one I've had for most of my career: fix it fast, clean it up, make it look like it never happened.

I've spent 20+ years in marketing leadership. I know how brands are "supposed" to show up. Polished. Buttoned up. Never a date wrong. But I didn't delete it. I owned it, laughed, and blamed it on mom brain. And the response surprised me.

The comments filled up with moms and working women saying…

"100% mom brain, brain fog! The struggle is real."‍ ‍

"I do, all day, every day."‍ ‍

"Thank you for making me feel normal."

That tiny mistake connected more than a lot of my perfectly planned posts ever have.

What Mom Brain Actually Is

Let's be honest about what's happening. "Mom brain" isn't a lack of intelligence. It's a full mental load.

It's carrying the dentist appointment, the class party sign-up, the client proposal, the snack that's apparently "not the good kind anymore," and the prayer request your little one mentioned at bedtime, all at the same time, all day long.

Something is going to slip. For me, this week, it was a calendar date.

Grace Over Perfection

My faith reminds me that I was never meant to carry everything perfectly. Grace isn't something I just receive. It's something I'm learning to give myself too.

My daughter, who is 5 and a half, thank you very much, doesn't love me because I get every date right. She loves me because I show up. She got two Daughters Days out of it, and honestly, she'd probably vote for that every year.

What This Taught Me About Brands, Too

I can't help it. I'm a strategist, so here's the business lesson hiding in my mom moment:

People don't trust perfect. They trust real.

The businesses and leaders people follow, buy from, and recommend aren't the ones who never make mistakes. They're the ones who are clear about who they are and honest when they miss.

That doesn't mean sloppy. Clarity and consistency still matter enormously (it's literally what I help businesses build). But being human is not a weakness in your brand. It's often the thing that makes people stay.

To the Mom Reading This With Her Own Mixed-Up Calendar

You're not failing. You're carrying a lot. Laugh at the slip, fix what needs fixing, and give yourself the same grace you'd give your best friend.

And if you've got a mom brain story of your own, I'd genuinely love to hear it. Come find me on Instagram and tell me. Let's normalize it together.

With love (and the correct date this time),
Feuna